Public Relations

Communications Strategy

Solid strategic plans carry a company and brand to new levels in the establishment and management of its public image. With thorough research and analysis, creating a comprehensive understanding of our client’s communications landscape, we compose an intentional communications strategy, unique to each of our clients. Each strategy is designed to move our clients from the steps of audience identification and message development, through the essentials of implementation.
 

Message Development

Identification of what needs to be shared or expressed is the foundation and beginning of any form of communication and is known as the message. We work to identify the key message at the center of our client’s communication needs. Through creative brainstorming and careful consideration of audience, we work with our clients to identify the most effective message for achieving our client’s goals.
 

Media + Community Relations

The development and maintenance of key relationships in the media and community is pivotal to the implementation of a successful communications strategy. Our clients benefit from our established network of media relationships and community connections. In working with our clients, we identify those media forums and community groups most essential to engaging key stakeholders.
 

Public Relations / Marketing Communications Writing

Written communication needs are vast and vary for each client’s need. Cole MediaWorks meets each of these varied needs taking into account audience, medium, message, and client need. Press releases, advertisements, speeches, newsletters, and website copy are the beginning of the list of written tasks we perform.
 

Comprehensive Media Training

Learn to effectively communicate your key messages to the media in each of its varied mediums. Our training services cater to each of our clients’ needs, giving insight into how the media thinks and works, with message training and practice interviews.